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In the 1990s and early 2000s, there was much discussion about the democratic and anti-democratic implications of the Internet. The latter particularly focused on the ways in which the far-right were using the Internet to spread hate and recruit members. Despite this common assumption, the American far-right did not harness the Internet quickly, effectively or widely. More recently, however, they have experienced a resurgence and mainstreaming, benefitting greatly from social media. This chapter examines the history of their use of the Internet with respect to: (1) how this developed in response to political changes and emerging technologies; (2) how it reflected and changed the status of such movements and their brand of hate; and (3) the relationship between online activity and traditional methods of communication.

Weeks after its capture of Mosul in 2014, the Islamic State set about transforming its strategic trajectory. Through an avalanche of media products, it worked to aggressively insert itself into the global public discourse and, in turn, popularise its brand, polarise adversary populations and drive rivals into the ideological side-lines. This research paper presents new, empirical insight into this troubling phenomenon, which has set a benchmark for insurgent strategic communications the world over. Comprising the translation and analysis of a 55-page document compiled and published by the Islamic State in 2016, it offers a unique window into the mind-set of Abu Bakr al-Baghdadi’s propagandists.

This article compares two universes of official Islamic State media that were compiled 18 months apart. It explores the nuances of the group’s worldview and illustrates the extent to which external and internal situational exigencies impacted the Islamic State’s brand during its formative years as caliphate. It finds that the organization’s media infrastructure was about half as productive in early 2017 as it had been in mid-2015. The data also show that, even though the group had internationalized its theater of terrorist operations during the time period in question, the brand itself actually contracted to become markedly less globalized in 2016. Finally, the data indicate a substantial thematic rearrangement in the organization’s propaganda, one that saw its story shifting away from the millenarian “utopia” towards military denialism. In sum, the data indicate that the Islamic State propagandists were far less productive by January 2017, and that their aggregate product was less international and less utopian but more militant and more defiant, a shift that suggested a new phase in their political marketing operations, one focused on framing the caliphate as an embattled but still defiant pseudo-state struggling to maintain past momentum.

17 November: In the wake of November’s deadly attacks in Paris, Charlie Winter (Georgia State University) gives a preview of a forthcoming Legatum Institute report, of which he is co-author, that looks at the role of the internet in transforming disinformation and propaganda from groups such as ISIS. More information: http://www.li.com/events/propaganda-a…

This article explores how propaganda can be used to construct counter-factual visual narratives at times of war. Specifically, it examines how the Islamic State communicated its way through the 100-day-long battle for east Mosul, which was launched by the coalition and its allies in October 2016. Drawing on Jacques Ellul’s 1962 theory of propaganda, it uses qualitative content analysis to decipher the 1,261 media products published online by the group during the first phase of its defence of the city. The author contends that, even though it was resoundingly defeated there by January, the global legacy of this battle, which was used as a testing ground for a series of potent innovations in insurgent strategic communication, will endure long into the future.

In this article, Charlie Winter challenges the way in which the word ‘propaganda’ is used in contemporary discourse around war and terrorism. He considers the case of the Islamic State, using it to demonstrate that the term – as it is conventionally understood – is an inadequate tool when it comes to describing the full range of tactical and strategic approaches to communication that are employed by insurgents today. If anything, he contends, ‘propaganda’ refers to an entire information ecosystem in which different media are geared towards different tasks.