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This paper explores the uses of YouTube by Uyghur nationalist movement activists and studies various ideological codes used by different communities to promote their messages. It argues that several ideological codes are produced in order to challenge the dominant ideologies promoted by the Chinese government, which create a ground for Uyghur ‘imagined solidarity’ across physical borders. Analysis of the production of audio-visual messages by the dispersed ethnic group provides an important window into how ethnic identity is forged by means of Web 2.0.

This article deals with the online activism of Abu Jandal al-Azdi, one of the main ideologues of the now-defunct Saudi version of Al-Qa‘ida on the Arabian Peninsula (QAP), whose writings have been all but neglected in publications on this organisation. While rightly seen as only a mediocre religious scholar, I contend that al-Azdi is nevertheless an important ideologue for two reasons: firstly, his religious university education combined with his internet skills propelled him to a position that can perhaps best be described as ‘al-Qa‘ida’s editor’: he presented very few (if any) new ideas of his own but collected, selected, and presented others’ general and more difficult writings into readily-applicable and easily-digestible chunks of information – now forever present in cyberspace – that was aimed carefully and specifically at his target audience of radical Saudi Islamists; secondly, through the case-study of al-Azdi, I show that anti-Saudi ideas in QAP’s discourse – as opposed to pan-Islamism – were more prominent, more openly available and expressed at an earlier time than has hitherto been suggested, and that al-Azdi has been one of the most important ideologues promoting this.

Recent years has seen a trend towards the increasing specificity of recruitment targets for global jihad. This paper is a case study of the discourses used to recruit a Western female who originally subscribed to an antigovernment, anti-New World Order ideology. Categorising using grounded theory analysis found that female recruiters tapped into the interest of their target subject and then shifted her towards sympathy and commitment to radical Islam. This was achieved through media saturation of Western aggression against Muslims coupled with an ideology that promotes the need to fight and resist. Subject material to which the recruit was directed was carefully controlled and initially deemphasized the Qur’an in favour of mujahedeen narratives and the teachings of Anwar al-Awlaki. Overall, the research supported a sophisticated narrowcasting strategy that was carefully developed primarily by female recruiters.

Through a descriptive and qualitative content analysis of Al-Qaeda videos from 2001 to 2010, this thesis describes how the organization‘s video production has undergone a surge in production quality by using modern technology and skilled recruits. This thesis also provides background on the Islamic culture and the history of Al-Qaeda in order to put into perspective the goals of the organization‘s framed messages that are incorporated into their videos. The study also draws on the parallels of propaganda used throughout history to highlight how regimes from all over the world understand the importance of communication during a time of war.

This thesis examines extremist Muslim narratives, discourse, and ideologies over the internet by using content analysis to thematically delineate and reconstruct them for the purpose of discovering the argumentation mechanisms through which they become persuasive and appealing. The research problem is that dominant theories in social sciences and popular literature create ‘taken for granted’ inferences that relegate extremist ideologies and narratives to the realm of structural contingencies, psychological pathologies, emotive appeal, manipulated religious ideologies, peculiar and unique rationalities or group dynamics. This thesis hypothesizes instead of the existence of a `logical structure` in extremist Muslim narratives. This logical structure is predicated on rationally persuasive arguments (which employ epistemic and instrumental rationality coupled with inductive/deductive reasoning) that appeal to any rational individual but are ultimately leveraged on for morally wrong end-state choices. Unfortunately much of the counter-narratives today seldom address this logical structure and choose to address the more traditional explanations cited above. Themes and argumentation mechanisms stemming from an examination of extremist Muslim narratives in this study demonstrate the presence and workings of this logical structure.