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The article explores the patterning and functioning of attitude semantics in the practice of identity attacks within terrorist communications. Positioned in facework and stance-taking research (e.g. Tracy & Tracy, 1998, 2008, 2017), it introduces the concepts of ‘evaluative textbites’ and ‘attitudinal priming’ to linguistic examinations, advocating a functional approach to unravelling identity attacks, drawing on corpus analysis methods (e.g. word frequency, and concordance-line qualitative analysis) and the Appraisal framework (Martin & White, 2005). Findings reveal that, linked with stance-taking activity, attitudinal priming offers insights into how specific ideational targets are primed for particular attitudinal, evaluative functions. Evaluative textbites provide linguistic evidence of an author’s encoded hostile attitude and the nuanced patterning and functioning of ‘ideation-attitude’ co-occurrences in these attacks. Identity attacks are a rhetorical tool, normative and valuation-based, targeting individuals’ or out-groups’ immoral behaviours and devaluing victims by reference to their personal traits, power-distance relationships, interactional roles, and master identities. This article offers implications for future study of identity attacks in hate crimes, genocidal rhetoric, and defamation texts, and strengthens counter-extremism efforts by illuminating the investigative value of identity work.

The report begins by outlining some of the broad knowledge around the idea of mass persuasion, before focusing specifically on lessons that have been learned in the field of P/CVE. This is followed by a synthesis of existing “How To” guides for the creation of strategic communications from a range of policy and practitioner stakeholders. Then, we discuss specific knowledge of audiovisual content, particularly considerations for short-form video content. The report concludes by outlining how stakeholders, including social media platforms, can monitor, measure, and evaluate the impact of this type of content.

This guide is intended to help creators producing or thinking about making shortform video content seeking to counter extremism. Our goal is not to tell you what to create; your original content is what makes your channel creative and organic. Instead, we hope to provide you with tools and tips to create stronger content that harnesses evidence from decades of academic research. Creating short-form video content (with expected video length to be 15-60 seconds) that counters extremism (both violent and nonviolent) and promotes positive values is a powerful way to engage with your audience. To help you succeed in this mission, we have compiled a guide that not only inspires creativity but also provides practical tips for further success.

Hate has been a growing concern with hate-groups and individuals using the Internet, or more specifically, social media platforms, to globalize hate. Since these social media platforms can connect users around the world, hate-organizations are using these connections as opportunities to recruit candidates and spread their propaganda. Without opposing views, these extreme viewpoints can establish themselves as legitimate and then be used to incite hate in individuals. Thus, these extreme viewpoints must be countered by similar messages to discourage this online hate, and one such way is to use the same platforms through grassroots movements. This paper presents a case study which was conducted on a class of Criminology students who implemented a grassroots community-based campaign called Unity Starts with U (USwithU) to counter-hate in a community by using social media platforms to spread messages of inclusion and share experiences. The results from the campaign showed improvements on people’s attitude towards hate at the local community level. Based on literature and this campaign, policy recommendations are suggested for policymakers to consider when creating or making improvements on counter-narrative programs.

Recent elections in Europe have demonstrated a steady rise in the success of right-wing populist parties. While advancing an anti-immigration agenda, these parties have been adamant to distance themselves from ‘right-wing extremism’. This article analyses a sample of tweets collected from the Twitter accounts of the German AfD, Identitarian Movement and the Autonomous Nationalists by employing frame analysis. We conclude that the frames of far-right actors classified as extremist, New Right, and populist in fact converge and we discuss our findings in the context of related case studies in other European countries.