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VOX-Pol Blog post.

VOX-Pol Blog Post.

VOX-Pol Blog post.

Branding strategies are becoming increasingly important for terrorist organisations who need
to take a more purposeful approach at imbuing aspirational associations to their organisations
in order secure recruits and funds in an increasingly competitive environment. The creation
and implication of these individual brands are further amplified through the sophisticated
harnessing of ICT and digital media, where the harnessing of novel tactics and digital trends
feed into the increasing use of branding. It is a strategy being employed by numerous terrorist
groups, and a burgeoning research field is rapidly evolving to represent this development.
This study seeks to explore how al-Shabab constructs their brand in their digital magazine
Gaidi Mtaani, using Aristotle’s rhetorical triad of ethos, pathos and logos. This study has the
hopes of contributing to comparison studies between Dabiq and Inspire and wider terrorist
branding, terrorism, ICT and communication studies. Understanding the differences between
how some of the most notorious terrorist organizations distinguish themselves will help
counter the rhetoric and brand associations projected through their publications. In order to
answer this research question, this study will consist of a two-part theoretical framework
situated in the concept of branding and rhetoric theory. Rhetoric theory will help this study
understand how al-Shabab communicate and constructs their brand. It will allow for the
analysis of any persuasive communications that express al-Shabab’s brand associations and
help analyse al-Shabab’s divisive use of language in order to ultimately promote their brand
and ideas. The empirical data will be analysed through the use of qualitative content analysis.

Objective: This paper applies Reinforcement Sensitivity Theory to explain the role of exposure to violent extremist content online in the wider psychological process of “radicalization.” Reinforcement Sensitivity Theory is a suitable theory to apply to this domain given that (a) the motivation to engage in violent extremism is widely discussed, yet motivational theories are rarely applied and (b) current risk factors for engagement in violent extremist behavior show a high degree of overlap with core Reinforcement Sensitivity Theory variables (e.g., impulsivity and social dominance). Method: This study uses an experimental design in which 479 participants from Amazon’s Mechanical Turk were randomly assigned one of two short vignettes (violent extremist/violent nonextremist) to frame the content of a social media-based behavioral task. The effect of exposure to violent extremist content online on intentions for political mobilization was measured via the Activism and Radicalism Intentions Scale. Results: While exposure to online violent extremist content did not increase tendencies for political mobilization, Behavioral Activation System traits were positively associated with the willingness to engage with violent extremist content online and with intentions for political mobilization. Conclusions: Behavioral Activation System traits provide a possible avenue to explain individual differences in the process of radicalization and the potential relevance of Reinforcement Sensitivity Theory for theories of radicalization provides further evidence that new knowledge that can be gleaned by applying established psychological theories to the study of radicalization.

VOX-Pol Blog Post.