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Facebook serves more than 1.5 billion people globally. Although the majority of people use the site for positive purposes, there are some who use the platform in negative ways. With that in mind, Facebook has created a set of policies – its Community Standards – detailing what type of content people can and cannot post. For instance, Facebook prohibits and removes hate speech and does not allow dangerous organisations (defined as groups that engage in terrorist or organised criminal activity) to have a presence on Facebook. Content that supports or promotes those groups is removed. However, sometimes people post content which other users may consider hateful or extreme, but which does not violate Facebook’s policies.

To counter this type of disagreeable or extremist content, Facebook has publicly stated that it believes counter-speech is not only potentially more effective, but also more likely to succeed in the long run. Counter-speech is a common, crowd-sourced response to extremist or hateful content. Extreme posts are often met with disagreement, derision and countercampaigns.

Combating extremism in this way has some advantages: it is faster, more flexible and responsive, and capable of dealing with extremism from anywhere and in any language; and it retains the principle of free and open public spaces for debate. However, the forms counter-speech takes are as varied as the extremism it argues against. It is also likely that it is not always as effective as it could be; and some types of counter-speech could potentially even be counter-productive. In the light of its belief in the power of counter-speech and the growing interest in a more rigorous and evidence-led approach to understanding it better, Facebook commissioned Demos to undertake this research report, examining the extent to which different types of counter-speech are produced and shared on Facebook.

ISIS and other international terrorist organizations rely on the Internet to disseminate their extremist rhetoric and to recruit people to their cause, particularly through popular online social media applications. Any meaningful counterterrorism strategy must, therefore, account for the ways in which terrorist organizations use the Internet to prey on young, manipulable minds who are drawn to radical ideas and propaganda and to the desire to serve a cause larger than themselves. This article outlines the ways in which extremist organizations use the Internet to ensnare new recruits, analyzes the implications of cyber-recruitment on existing counterterrorism techniques, and suggests ways in which the U.S. government can work with Internet service providers and other major cyber corporations to better address this growing threat.

Counter-radicalisation is resource-hungry; policy development and implementation, interventions through the criminal justice system, and bespoke one-to-one engagements outside of it are all costly. In contrast, counter narrative campaigns ostensibly offer a simpler proposition. By engaging with various audiences, campaigners from both the state and civil society can seek to reduce the number of people turning to extremism, question their commitment where they do engage, and ultimately hasten their exit. Despite this allure, the reality of counter narrative campaigns is a conceptually confusing landscape, sometimes based on sketchy theoretical understandings and limited evidence on outcomes.

This chapter provides an overview of counter narratives. It begins by setting out some of the alternative conceptualisations, such as counter and alternative messaging. Building on this, it then identifies some of the theoretical underpinnings of different approaches and explores some of the tools that campaigners use in different settings. It then goes on to look in more depth at how counter narrative campaigning has been evaluated previously, and emergent normative questions around the practice.

This report outlines the results of a programme trialling
a methodology for identifying individuals who are
demonstrating signs of radicalisation on social media,
and engaging these individuals in direct, personalised
and private ‘counter-conversations’ for the purpose of
de-radicalisation from extremist ideology and
disengagement from extremist movements. This is
the first programme globally which has trialled the
delivery of online interventions in a systematised
and scaled fashion.

VOX-Pol Blog post.

In the process of shifting far-right ideas from the fringes to the centre of the political spectrum, the alt-right has infiltrated online spaces to mainstream extremist ideas. As part of this process, female alt-right influencers have emerged within various popular social media platforms and fringe outlets, seeking to build credibility for the movement with new audiences. Contrary to previous assumptions about women as harmless adherents of far-right ideology, alt-right women are emerging as “organic intellectuals”, influential in the formation of everyday beliefs and principles in congruence with the tenets of far-right ideology. Their narratives strategically weave far-right ideological discourses, such as the imminent crisis of white identity, with topical matters on lifestyle and well-being. This article examines the rhetoric of online influencers as they shape an ideological space which is contributing to the normalization or mainstreaming of far-right ideas. In doing so, it addresses two questions: How do alt-right female influencers narrate a far-right identity? How do they mainstream white supremacist ideas online? Drawing on new empirical material from a series of far-right podcasts, this article demonstrates that alt-right women strategically construct a “liberated” female identity rooted in femininity, traditionalism and gender complementarity, and problematize feminism and women’s emancipation as constitutive of the crisis facing the white race. It further identifies the presence of an elaborate cultural narrative around white victimhood which alt-right influencers use to mainstream their ideology. To counter the perpetuation of far-right ideas in society, women’s participation in shaping far-right ideology should not remain unaddressed. This article sheds some light on how a small but highly visible group of influencers are actively working to promote a dangerous far-right ideology.