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This paper is a multimodal critical discourse study of self-representation in ISIS’s e-magazine, Dabiq, employing Social Movement Theory and Van Leeuwen’s Socio-semantic Inventory. By analyzing the linguistic and non-linguistic features in the representation of social actors and actions in Dabiq, ISIS’s implied ideology at the macro level, which is to convince the prospective recruits and at the same time, to legitimize its brutality, is revealed from both textual and visual perspectives. The results showed an interplay of the contradictory representational choices, namely “lionization” and “victimization” that has enabled ISIS to create a powerful narrative. By portraying its so-called “knights” as undefeatable lions and glorifying their acts of violence, while, excluding its killed, injured or imprisoned agents both textually and visually, ISIS has attempted to provoke admiration among its current or potential followers. Significantly, they simultaneously depict an air of victimhood to further legitimize their act of terror and represent themselves as the godsent saviours of the victims, and confer a sense of security in their hearts. Victimization, however, has rarely been applied to the Mujahidin of the State who are fighting at forefronts, but rather to the State itself as a territory (Caliphate) and to the Muslims who are presumably plagued by the enemies’ transgression and injustice.

VOX-Pol Blog Post.

The so-called Islamic State (IS) has a sophisticated media strategy (Winter 2017), an important part of which has been its English-language online magazine Dabiq. Launched in July 2014, a total of fifteen issues of Dabiq in the two years that followed. These issues were disseminated in a variety of ways, including archive sites (Bodo and Speckhard 2017), web forums and file-sharing networks (Gambhir 2016), the dark web (Stacey 2017), and even via an attempt to sell the freely available magazines for profit through the online retailer Amazon (Masi 2015). One of the most important forums for dissemination, however, was the social media platform Twitter (Bodo and Speckhard 2017; Gambhir 2016; Cunningham, Everton and Schroeder 2015; Shaheen 2015). Released in July 2016, the theme of Dabiq issue 15 was ‘Break the Cross’. After referring to a number of attacks that had occurred in the preceding weeks, the issue’s foreword called on ‘pagan Christians’, ‘liberalist secularists’ and ‘sceptical atheists’ to ‘recognize their Creator and submit to Him’. In addition to regular features, including ‘Among the believers are men’ and ‘In the words of the enemy’ (which, in this issue’ focussed on Pope Francis), and advertisements for other IS media, issue 15 contained an 18 page feature article, also titled ‘Break the Cross’. Arguing that the Bible does not display the three hallmarks of a true divine text, the article discusses the doctrine of the Trinity, whether Jesus was crucified, and whether Paul’s New Testament teachings are authentic (repeatedly stating that Paul was a known liar). It then seeks to establish the authenticity of the Prophet Muhammad, before asking Christians rhetorically: ‘O People of the Scripture, follow the truth from your Lord, whom you claim to love. Would you follow your parents and ancestors if you knew they were walking into a fire?’ and concluding ‘Know well that our fight will continue until you are defeated and submit to the rule of your Creator, or until we achieve martyrdom. Allah has made our mission to wage war against disbelief until it ceases to exist, as he has ordered us to kill all pagans wherever they are found’. Drawing on an original dataset, in this article we examine the response to the release of Dabiq issue 15 on Twitter. We examine the response in two respects: first, the response from Twitter itself, in terms of suspension activity; and, second, the response from other users, in terms of their engagement with posts disseminating the new issue. Before presenting our findings, we begin by offering an overview of our methodology.

This article constitutes a first step in understanding how Internet memes are used in extreme-right online milieus and formulating appropriate policy responses. First it looks at existing literature on memes as communication units. Secondly, it looks at the particular ways in which transnational extreme-right groups use Internet memes. Thirdly, it discusses the applicability of these memes to resilience-building projects targeting the extreme right. The article’s conclusions discourage the use of Internet memes by state and security actors, while highlighting positive uses by grassroots organisations. Some notes on further necessary research conclude the piece.

VOX-Pol Blog post.

VOX-Pol Blog post.