This article examines the forms and feelings of togetherness evident in both Manchester city centre and on social media during the first anniversary of the 22 May 2017 Manchester Arena bombing. To do this, we introduce a conceptual framework that conceives commemorative public atmospheres as composed of a combination of ‘more or less digital’ elements. We also present a methodological approach that combines the computational collection and analysis of Twitter content with short-term team autoethnography. First, the article addresses the concept of public atmospheres before introducing the case study and outlining our methodology. We then analyse the shifting moods of togetherness created by the official programme of commemorative events known as Manchester Together and their digital mediatisation through Twitter. We then explore a grassroots initiative, #LoveMCRBees, and how it relied on the materialisation of social media logics to connect people. Overall, we demonstrate how public atmospheres, as constituted in more and less digital ways, provide a framework for conceptualising commemorative events, and how togetherness is reworked by social media, especially in the context of responses to terrorism.
