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The far right is increasingly relying on visual and less extreme online communication, for instance by using memes, to strategically mainstream their ideology. The use of humor in particular renders their communication more relatable to a mainstream audience. However, little is known about the actual impacts of the different content characteristics they employ to become more appealing, in particular on less moderated platforms that function as safe online spaces for extremist ideology and contents. To fill this gap, we conducted a manual quantitative content analysis of 1,200 memes distributed within German-language far-right Telegram channels in 2020 and 2021, concentrating on humor and several content-related factors to analyze their impact on meme reach. The results demonstrate that memes with extreme far-right narratives and memes with humor received fewer views than others, but that memes with both far-right narratives and humor had a significantly increased reach. The findings highlight the mainstreaming potential of humor, particularly when used to mask extreme content that would otherwise be less appealing.

The Handbook is divided into seven self-contained chapters, which build on each other but also allow the reader to jump in at any point, depending on their interests. Specific content may also be found using the keyword index. The seven chapters are distributed between the Handbook’s two main parts, each of which has a specific focus. A third, supplementary section consists of a selection of additional articles on relevant topics. Part 1, consisting of Chapters 1 to 4, deals with the theoretical foundations of violent extremism prevention under the key topics of ‘theoretical references’, ‘phenomenology’, ‘radicalisation processes’ and ‘evaluation’. Part 2 comprises Chapters 5 to 7 and places the focus on violent extremism prevention practice in Germany. This section deals with the approaches practised here, existing prevention programmes and the current prevention landscape. Chapters 1 to 7, which cover what we could call the main body of violent extremism prevention, are supplemented by a third section comprising excurses into complementary questions and areas of society which, although not explicitly considered part of the field of violent extremism prevention itself, nevertheless influence the occurrence of radicalisation and the diverse manifestations of politically and/or religiously motivated extremisms. The topics touched upon there include conflict transformation, the media, criminal law, mobile counselling, civic education, football culture, Islamic associations, victim counselling and ethics.

VOX-Pol Blog post.

VOX-Pol Blog post.