The Ku Klux Klan is the oldest and most well-known extremist group in the United States with a history dating back nearly 150 years. The Klan has been featured in numerous movies, books, documentaries, and been the center of countless news stories. But, in recent years, the Ku Klux Klan has been all but forgotten by researchers who believed the Klan was a dying organization with a nearly extinct membership of individuals who could not accept the end of segregation and the Klan‟s defeat during the Civil Rights Movement. But, recent research by the Southern Poverty Law Center shows the Klan is not extinct, nor is the Klan dying. Instead, the Ku Klux Klan is growing with new members joining across the country and the world. Research has shown the recent growth in membership has been caused by the election of the first black President of the United States, a poor economy and high unemployment, and an increase in the minority population of the United States brought on by immigration. In addition, research has suggested the growth in groups like the Ku Klux Klan has been caused by an increase in the number of Ku Klux Klan web sites on the Internet. This study used grounded theory and a mixed-method approach to examine the proliferation of Klan web sites and to achieve a better understanding of the Ku Klux Klan and its recent rise in membership. Using content analysis of current Klan web sites and in-depth interviews with current Klan leaders, this study examined the beliefs of the Ku Klux Klan, the purpose of the Ku Klux Klan in the 21st Century, why the Klan creates and maintains web sites, and examined the membership of the Ku Klux Klan. Based on analysis of Klan web sites and interviews with Klan leaders, Ku Klux Klan beliefs fall under two general themes. First, the Klan believes white Christians are held to a double standard and not allowed to have pride in their culture and heritage, while at the same time treated unfairly by the media, society, and the government. Second, the Klan believes in racial separation, and the need for whites to either remove themselves from a society perceived as against them or to combat that society through political and legal involvement. Results suggest the Klan creates web sites not for the sole purpose of recruit, but instead, to inform the general public of the Klan‟s goals to combat a double standard in society, and to market the Klan to greater segment of the American population, by using the Internet to rebrand the image of the Klan as an organization dedicated to preserving white, American, and Christian culture. In addition, results indicate no one group exists that can claim the title of “Ku Klux Klan.” Instead, this study found a variety of Klan organizations exist with competing ideologies and beliefs. Using a mixed-methods approach of incorporating quantitative and qualitative data, this study found two types of Klan organizations exist. One Klan is a traditional fraternal organization, while the other is a more radical and extremist organization intent on becoming a paramilitary organization, church or political party. Members of the Klan were generally observed to be average American citizens with families. More specifically, Klan members were revealed to be white, politically and religiously conservative Christians, many of whom were military veterans and owned their own business, and in general were opposed to a changing world and changing American society.