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This essay adopts a critical rhetorical perspective attuned to affect to investigate white nationalist rhetoric on Stormfront, a popular white nationalist message board. My analysis illuminates how Stormfront attempts to appeal to mainstream white audiences by resisting normative expectations and affects articulated with white supremacy and (re)constructing white nationalism as a formation of white racial consciousness articulated with communal belonging, common sense, and pride. On Stormfront, affect is mobilized discursively to challenge colorblindness, construct rhetorical distance between white nationalism and white supremacy, and strategically negotiate white (dis)comfort with direct discourse on race to compel affective investments in white nationalism.

What are the factors associated with the production of online hate material? Past research has focused on attributes associated with seeing and being targeted by online hate material, but we know surprisingly little about the creators of such material. This study seeks to address this gap in the knowledge, using a random sample of Americans, aged 15–36. Descriptive results indicate that nearly one-fifth of our sample reported producing online material that others would likely interpret as hateful or degrading. We utilize a logistic regression to understand more about these individuals. Results indicate that men are significantly more likely than women to produce online hate material. This fits with the broader pattern of men being more apt to engage in deviant and criminal behaviors, both online and offline. Other results show that the use of particular social networking sites, such as Reddit, Tumblr, and general messaging boards, is positively related to the dissemination of hate material online. Counter to expectations, the use of first-person shooter games actually decreased the likelihood of producing hate material online. This could suggest that violent videogames serve as outlet for aggression, and not a precursor. In addition, we find that individuals who are close to an online community, or spend more time in areas populated by hate, are more inclined to produce hate material. We expected that spending more time online would correlate with the production of hate, but this turned out not to be true. In fact, spending more time online actually reduces the likelihood of doing so. This result could indicate that individuals who spend more time online are focused on a particular set of tasks, as opposed to using the Internet to disseminate hate.

This paper was presented at the 2nd European Counter Terrorism Centre (ECTC) Advisory Group conference, 17-18 April 2018, at Europol Headquarters, The Hague. The views expressed are the authors’ own and do not necessarily represent those of Europol.
In a speech delivered at the United Nations General Assembly in September 2017, the U.K. Prime Minister Theresa May called on social media companies to do more to remove and block terrorist content from their platforms [1]. In the speech she stated that the average lifespan of online propaganda from the so-called Islamic State (IS) was 36 hours. For such content to be disrupted effectively, she claimed that this figure needed to be reduced to one to two hours. This has since come to be known as the ‘golden window’: if terrorist material can be detected and removed within one to two hours, its spread will be prevented.

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