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VOX-Pol: An Introduction

This dissertation is a critical discourse analysis of how anti-Islamic rhetoric in prominent online forums is articulated within the context of popular discourses of multiculturalism and tolerance. According to Melanie McAlister, perceptions of Muslims within the United States are unique in comparison to other minority groups in that they are almost entirely mediated, whether it is the Iranian Revolution of 1979, the terrorist attacks of September 11th, or the various Muhammad cartoon controversies. While much work has been done analyzing how Islam and Muslims are mediated in popular film and television, very little attention has been given to how these perspectives are mediated through the Internet. Using Erving Goffman’s theory of performativity and Kristine Fitch’s notion of persuadable, I examine how both prominent bloggers and pseudonymous commentators work in a “backstage” context to bring Islamophobic norms and premises within the sphere of acceptable opinions for the “front stage” of mainstream media discourses. In particular, I examine how these discourses have evolved over the past few years on three prominent weblogs: the anti-jihadist Little Green Footballs, the liberal-atheist advocacy blog One Good Move, and the popular news aggregate Fark. In light of increasing evidence that weblogs exert a high level of influence over popular media discourses disproportionate to their readership, these websites offer a glimpse “backstage” into how contemporary American discourses on Islam and Muslims are articulated across a broad array of political perspectives, particularly in relation to norms and premises regarding multiculturalism, tolerance, and freedom of expression. While Islamophobic rhetoric has become firmly embedded within discourses of the American Right, each of the three sites examined shows a steady integration of anti-Islamic perspectives within the American Left. Leftist anti-Islamic discourses are frequently articulated within the context of general anti-religious sentiment, misanthropy, and a belief that the values of “the Islamic world” are inherently incompatible with the liberal, democratic, and multicultural values of “the West.” While by no means universal, these perspectives have become sufficiently common, recognizable, and sensible to be granted the status of persuadable within these particular web forums, which in turn helps to move them into the realm of popular American cultural persuadable.

Research on jihadist online propaganda (henceforth JOP) tends to focus on the production, content and dissemination of jihadist online messages. Correspondingly, the target of JOP – that is, the audience – has thus far attracted little scholarly attention. This article seeks to redress this neglect by focusing on how audiences respond to jihadist online messaging. It presents the findings of an online pilot survey testing audience responses to clips from English-language ISIS videos. The survey was beset at every stage by ethical, legal and practical restrictions, and we discuss how these compromised our results and what this means for those attempting to do research in this highly sensitive area.

VOX-Pol Blog post.

VOX-Pol Blog Post.

VOX-Pol Blog post.