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In the 1990s and early 2000s, there was much discussion about the democratic and anti-democratic implications of the Internet. The latter particularly focused on the ways in which the far-right were using the Internet to spread hate and recruit members. Despite this common assumption, the American far-right did not harness the Internet quickly, effectively or widely. More recently, however, they have experienced a resurgence and mainstreaming, benefitting greatly from social media. This chapter examines the history of their use of the Internet with respect to: (1) how this developed in response to political changes and emerging technologies; (2) how it reflected and changed the status of such movements and their brand of hate; and (3) the relationship between online activity and traditional methods of communication.

Weeks after its capture of Mosul in 2014, the Islamic State set about transforming its strategic trajectory. Through an avalanche of media products, it worked to aggressively insert itself into the global public discourse and, in turn, popularise its brand, polarise adversary populations and drive rivals into the ideological side-lines. This research paper presents new, empirical insight into this troubling phenomenon, which has set a benchmark for insurgent strategic communications the world over. Comprising the translation and analysis of a 55-page document compiled and published by the Islamic State in 2016, it offers a unique window into the mind-set of Abu Bakr al-Baghdadi’s propagandists.

VOX-Pol Blog Post.

This article compares two universes of official Islamic State media that were compiled 18 months apart. It explores the nuances of the group’s worldview and illustrates the extent to which external and internal situational exigencies impacted the Islamic State’s brand during its formative years as caliphate. It finds that the organization’s media infrastructure was about half as productive in early 2017 as it had been in mid-2015. The data also show that, even though the group had internationalized its theater of terrorist operations during the time period in question, the brand itself actually contracted to become markedly less globalized in 2016. Finally, the data indicate a substantial thematic rearrangement in the organization’s propaganda, one that saw its story shifting away from the millenarian “utopia” towards military denialism. In sum, the data indicate that the Islamic State propagandists were far less productive by January 2017, and that their aggregate product was less international and less utopian but more militant and more defiant, a shift that suggested a new phase in their political marketing operations, one focused on framing the caliphate as an embattled but still defiant pseudo-state struggling to maintain past momentum.

This article explores why jihadis make propaganda. Through the analytical lens of Bockstette’s 2008 framework for jihadi communication strategies, it assesses two of the Islamic State’s most important doctrinal texts on media jihad—the first, a little-known speech by Abu Hamzah al-Muhajir that was published posthumously in 2010, and the second, a field-guide prepared by the Islamic State’s official publishing house, the Himmah Library, in 2015. After drawing out the core insights, similarities and presuppositions of each text, it discusses the enduring salience of Bockstette’s model on the one hand and these two texts on the other, noting that, while it is imprudent to make policy predictions based on them alone, so too would it be remiss to ignore the strategic insights they contain.

This report compares two archives of official Daesh media that were compiled four years apart. It explores the nuances of the group’s worldview and tracks how external and internal situational exigencies impacted them during its formative years as a caliphate. It finds that the organisation’s media infrastructure was about one-tenth as productive in mid-2019 as it was in mid-2015. The data also show that it was spending more time covering the pursuits of its global network in 2019 than in 2015. Finally, the data point towards a substantial thematic rearrangement in the organisation’s overarching propaganda narrative that manifested in it shifting its story away from millenarian utopianism and towards military denialism. In sum, the data indicate that by 2019 Daesh’s propagandists were far less productive and their aggregate product was more international and less focused on civilian issues. This shift points towards a new phase in the group’s political marketing trajectory, one focused more on survival than on expansion.