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Since the declaration of the Islamic State (IS) in 2014, men and women have been recruited to join the Caliphate in numbers surpassing those recruited by al Qaida. This variance in recruitment volume is likely attributable to the online propaganda campaign, Brand Caliphate. This thesis looks at the recruitment of women and asks if Brand Caliphate specifically targets females with its messaging, and if so, is the messaging effective? Based on a textual analysis of Brand Caliphate’s propaganda, it appears IS tried to deliver messaging targeted toward females. However, six case studies of radicalized females suggest the recruitment of these women does not appear to be directly attributable to the targeted messaging. There is, however, evidence that most of the female recruitment studied linked to online radicalization and Brand Caliphate’s broader messaging. All of the women studied did initially look online for information regarding IS. This initial outreach served to identify them as targets for radicalization by IS recruiters, who continued to persuade the females through direct online communication. Ultimately, a sense of belonging to a community, even if it exists online, served as a more powerful draw to potential recruits than the targeted messaging of Brand Caliphate.

Although video releases have been central to the Islamic State’s efforts to represent itself to its audiences, an extensive quantitative and qualitative study of these sources over a longer period of time is still lacking. This paper therefore provides an overview and analysis of the entire corpus of official videos released by the Islamic State between 1 July 2015 and 30 June 2018. It particularly focuses on how the Islamic State’s decline in Iraq and Syria during this period is reflected in its video output and how the group has responded to its setbacks. The paper demonstrates a strong correlation between the group’s mounting troubles and its video production: the numbers of videos decreased dramatically and their content reflects the Islamic State’s (re)transformation from a territory-based ‘state’ to an insurgent group relying on guerrilla tactics and terrorist attacks. Nevertheless, this paper argues that the Islamic State’s multi-faceted response to its setbacks might ensure the groups’ appeal to its target audience in the years to come.

This article will explore three crucial parameters that have been taken into consideration to attract millennials towards the Islamic State or Islamic State of Iraq and Syria (ISIS) brand: the first parameter is story creation around the historical significance of Islamic prophecies justifying the ISIS brand. Second is the symbolisms attached to the ISIS brand and its relevance (a flag, a leader, a logo, a caliphate) and, third, the actions or the sense of attachment to the ISIS brand in the form of practising ideology, gaining recognition and appeal to the millennials. The promotion of the brand has been advanced through diverse means – social media platforms, mainstream media organizations, YouTube videos, all orchestrated to gain recognition of a rising state brand on the one end and a brand of fear and intimidation on the other.

The online game Minecraft, owned by Microsoft, has amassed 141 million active users since it was launched in 2011. It is used in school communities, among friend groups and even has been employed by the U.N. Despite its ubiquity as an online space, little has been reported on how hate and harassment manifest in Minecraft, as well as how it performs content moderation. To fill this research gap, Take This, ADL and the Middlebury Institute of International Studies, in collaboration with GamerSafer, analyzed hate and harassment in Minecraft based on anonymized data from January 1st to March 30th, 2022 consensually provided from three private Minecraft servers (no other data was gathered from the servers except the anonymized chat and report logs used in this study). While this analysis is not representative of how all Minecraft spaces function, it is a crucial step in understanding how important online gaming spaces operate, the form that hate takes in these spaces, and whether content moderation can mitigate hate.

VOX-Pol Blog post.

This briefing outlines research uncovering thousands of users viewing extremist content in Arabic language across mainstream social platforms including Facebook and YouTube. The findings emerged as world leaders, policymakers, and technology companies gathered in Jordan earlier this month to discuss counter-terrorism and extremism as part of the Aqaba Process and the convening of the Global Internet Forum for Countering Terrorism (GIFCT).

Researchers identified:

• More than 77 pieces of Arabic content promoting influential Islamist extremists from al-Qaeda, the Islamic State of Iraq and Syria (ISIS) as well as affiliates for both organizations, and precursors to both groups on both YouTube and Facebook;
• More than 275,000 users have watched the videos on both Facebook and YouTube;
• The research finds evidence of Islamist extremist supporters sharing content between sites, spreading the content further than their primary YouTube Channels and/or Facebook pages and groups. Approximately 138 individual users have shared links from the YouTube to their networks on Facebook.