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Digital media platforms have been implicated in the recent rise of far-right extremism. This study proposes that these platforms afford emotional processes that lie at the core of far-right movements. Drawing on Randall Collins’ interactional framework and the literature on cultural trauma, we investigate the emotional processes triggered by traumatic experiences within far-right online communities. As a case, we examine how the white supremacist community Stormfront responded to the 2008 election of Barack Obama, by analyzing the complete datasets of discussion on the forum through a combination of computational methods and qualitative analysis. Our findings suggest that the community functioned as a “emotional refuge”, where members collectively interpreted and transformed their emotional reactions, thereby shaping an emotionally energized collective with a focused target of collective action.

Over the previous decade, white supremacist organizations have tapped into the ever emerging possibilities offered by the World Wide Web. Drawing from prior sociological work that has examined this medium and its uses by white supremacist organizations, this article advances the understanding of recruitment, identity and action by providing a synthesis of interpretive and more systematic analyses of thematic content, structure and associations within white supremacist discourse. Analyses, which rely on TextAnalyst, highlight semantic networks of thematic content from principal white supremacist websites, and delineate patterns and thematic associations relative to the three requisites of social movement culture denoted in recent research – namely identity, interpretational framing of cause and effect, and political efficacy. Our results suggest that nationalism, religion and definitions of responsible citizenship are interwoven with race to create a sense of collective identity for these groups, their members and potential recruits. Moreover, interpretative frameworks that simultaneously identify threatening social issues and provide corresponding recommendations for social action are employed. Importantly, and relative to prior work, results how how the interpretation of problems, their alleged causes and the call to action are systematically linked. We conclude by discussing the framing of white supremacy issues, the organizations’ potential for recruitment, and how a relatively new communication medium, the Internet, has been cheaply and efficiently integrated into the white supremacist repertoire. Broader implications for social movement theory are also explored.

White Supremacist groups have been an active participant in the digital world since its inception. However, as this technology evolved so too did the opportunities it provided to various iterations of far-right political groups and organizations. Though it would be incorrect to say that the evolving realities of the digital world are the central cause for far-right radicalization, it did provide the opportunity by which those individuals already holding extremist attitudes and beliefs to better consolidate those beliefs, while also embracing a community of like-minded individuals across the country and around the world. Attitudes and beliefs, which were perhaps less welcome in normal day-to-day experience could now be shared and validated in ways that furthered this process extremism and made the possibility of violence more likely.

Moonshot partnered with the Anti-Defamation League (ADL) to analyze US search traffic in response to the threats posed by white supremacist narratives and ideology in the US this past year. The dominant socio-political events of 2020-2021—the COVID-19 pandemic, the widespread BLM protests and counter-protests, and the presidential election—coalesced to create fertile ground for white supremacists and other violent extremist movements to mobilize and recruit. From 18 August 2020 – 7 March 2021, we recorded 511,759 white supremacist searches across the United States. We identified trends such as anti-Black search traffic, interest in anti-Semitic conspiracy theories, and a sustained appetite for “The Great Replacement” conspiracy theory. Ultimately, we found that offline events seemed to catalyze search traffic for extremist content online.

This essay adopts a critical rhetorical perspective attuned to affect to investigate white nationalist rhetoric on Stormfront, a popular white nationalist message board. My analysis illuminates how Stormfront attempts to appeal to mainstream white audiences by resisting normative expectations and affects articulated with white supremacy and (re)constructing white nationalism as a formation of white racial consciousness articulated with communal belonging, common sense, and pride. On Stormfront, affect is mobilized discursively to challenge colorblindness, construct rhetorical distance between white nationalism and white supremacy, and strategically negotiate white (dis)comfort with direct discourse on race to compel affective investments in white nationalism.

What are the factors associated with the production of online hate material? Past research has focused on attributes associated with seeing and being targeted by online hate material, but we know surprisingly little about the creators of such material. This study seeks to address this gap in the knowledge, using a random sample of Americans, aged 15–36. Descriptive results indicate that nearly one-fifth of our sample reported producing online material that others would likely interpret as hateful or degrading. We utilize a logistic regression to understand more about these individuals. Results indicate that men are significantly more likely than women to produce online hate material. This fits with the broader pattern of men being more apt to engage in deviant and criminal behaviors, both online and offline. Other results show that the use of particular social networking sites, such as Reddit, Tumblr, and general messaging boards, is positively related to the dissemination of hate material online. Counter to expectations, the use of first-person shooter games actually decreased the likelihood of producing hate material online. This could suggest that violent videogames serve as outlet for aggression, and not a precursor. In addition, we find that individuals who are close to an online community, or spend more time in areas populated by hate, are more inclined to produce hate material. We expected that spending more time online would correlate with the production of hate, but this turned out not to be true. In fact, spending more time online actually reduces the likelihood of doing so. This result could indicate that individuals who spend more time online are focused on a particular set of tasks, as opposed to using the Internet to disseminate hate.