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This article will explore three crucial parameters that have been taken into consideration to attract millennials towards the Islamic State or Islamic State of Iraq and Syria (ISIS) brand: the first parameter is story creation around the historical significance of Islamic prophecies justifying the ISIS brand. Second is the symbolisms attached to the ISIS brand and its relevance (a flag, a leader, a logo, a caliphate) and, third, the actions or the sense of attachment to the ISIS brand in the form of practising ideology, gaining recognition and appeal to the millennials. The promotion of the brand has been advanced through diverse means – social media platforms, mainstream media organizations, YouTube videos, all orchestrated to gain recognition of a rising state brand on the one end and a brand of fear and intimidation on the other.

VOX-Pol Blog post.

The online game Minecraft, owned by Microsoft, has amassed 141 million active users since it was launched in 2011. It is used in school communities, among friend groups and even has been employed by the U.N. Despite its ubiquity as an online space, little has been reported on how hate and harassment manifest in Minecraft, as well as how it performs content moderation. To fill this research gap, Take This, ADL and the Middlebury Institute of International Studies, in collaboration with GamerSafer, analyzed hate and harassment in Minecraft based on anonymized data from January 1st to March 30th, 2022 consensually provided from three private Minecraft servers (no other data was gathered from the servers except the anonymized chat and report logs used in this study). While this analysis is not representative of how all Minecraft spaces function, it is a crucial step in understanding how important online gaming spaces operate, the form that hate takes in these spaces, and whether content moderation can mitigate hate.

VOX-Pol Blog post.

VOX-Pol Blog post.

Scholars have increasingly sought commonalities among Islamist radical groups, such as ISIS and Boko Haram, despite their ideological differences. The purpose of this qualitative study is to conduct a comprehensive analysis of both ISIS and Boko Haram’s digital campaigns to identify similarities and differences in the content of their digital messaging. Adopting reflexive thematic analysis to explore and interpret dataset which eventually allows to uncover patterns, themes, and meanings within the data, this study, utilized the “propaganda by deed” theory to examines and analyse 20 ISIS Arabic Twitter campaigns and 20 Boko Haram video messages. Data was collected and employed to NVivo software for coding and analysis. The analysis reveals four prominent themes for each group: ISIS emphasizes recruitment, direct calls to jihad, religious discourse, and commemoration of deceased members to attract or mobilize followers. In contrast, Boko Haram’s themes include ideological declarations, religious narratives, affiliations with other groups, and recruitment with calls to jihad. These findings provide a nuanced understanding of both groups, with improved quality for digital campaign in the side of Boko Haram as a result of its allegiance with ISIS, informing more effective and appropriate countermeasures against them and further prevent possible future direct relationship between the two groups.