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Branding strategies are becoming increasingly important for terrorist organisations who need
to take a more purposeful approach at imbuing aspirational associations to their organisations
in order secure recruits and funds in an increasingly competitive environment. The creation
and implication of these individual brands are further amplified through the sophisticated
harnessing of ICT and digital media, where the harnessing of novel tactics and digital trends
feed into the increasing use of branding. It is a strategy being employed by numerous terrorist
groups, and a burgeoning research field is rapidly evolving to represent this development.
This study seeks to explore how al-Shabab constructs their brand in their digital magazine
Gaidi Mtaani, using Aristotle’s rhetorical triad of ethos, pathos and logos. This study has the
hopes of contributing to comparison studies between Dabiq and Inspire and wider terrorist
branding, terrorism, ICT and communication studies. Understanding the differences between
how some of the most notorious terrorist organizations distinguish themselves will help
counter the rhetoric and brand associations projected through their publications. In order to
answer this research question, this study will consist of a two-part theoretical framework
situated in the concept of branding and rhetoric theory. Rhetoric theory will help this study
understand how al-Shabab communicate and constructs their brand. It will allow for the
analysis of any persuasive communications that express al-Shabab’s brand associations and
help analyse al-Shabab’s divisive use of language in order to ultimately promote their brand
and ideas. The empirical data will be analysed through the use of qualitative content analysis.

This paper reviews online gender-based violence (OGBV) as existing within a continuum of (on- and offline) violence, emphasising the connections with different extremist ideologies, including the dissemination of terrorist and violent extremist content (TVEC). It aims to prioritise a gender perspective in responding to TVEC so that social media platforms can better intervene in and mitigate misogynistic pathways to radicalisation that can begin (or be reinforced) online. The discussion recognises that the mitigation of OGBV and online pathways to radicalisation requires a whole-of-society and whole-of-government approach. Whilst there are steps that governments and civil society can and should take, such as overseeing and enforcing emerging regulatory frameworks and voluntary commitments, this paper and its recommendations emphasise the role and actions of platforms.

This Strategic Studies Institute book provides a comprehensive research guide to radical Islamist English-language online magazines published between April-May 2007 and November 2016, as well as Islamic State eBooks published between November 2012 and November 2015, and a number of assorted radical Islamist news magazines, reports, and pocketbooks. A comparative analysis of Inspire and Dabiq magazine issues are provided along with strategic insights related to al-Qaeda and Islamic State online magazine clusters and their differing strategic approaches as articulated in these magazines. Finally, policy response options, utilizing a targeting schema leveraging the five stages of the magazine life-cycle process: environmental motivators, production, end product, distribution, and outcomes, are discussed.

VOX-Pol Blog Post.

Anno Bunnik explores the ramifications of Big Data for countering terrorism, extremism, and radicalisation. With the recent rise of jihadists and other extremists groups in the Middle East and Europe, how do state agencies respond through the use of Big Data? This chapter critically engages with questions such as the extent to which Big Data can inform us about and help prevent radicalisation. It deals with the role of non-governmental organisations and the private sector in this regard. Bunnik makes the argument that whilst it is inevitable that Big Data will take centre stage in counter-terrorism, its potential should also be utilised to better understand radicalisation and extremism.

Anno Bunnik explores the ramifications of Big Data for countering terrorism, extremism, and radicalisation. With the recent rise of jihadists and other extremists groups in the Middle East and Europe, how do state agencies respond through the use of Big Data? This chapter critically engages with questions such as the extent to which Big Data can inform us about and help prevent radicalisation. It deals with the role of non-governmental organisations and the private sector in this regard. Bunnik makes the argument that whilst it is inevitable that Big Data will take centre stage in counter-terrorism, its potential should also be utilised to better understand radicalisation and extremism.