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To see the Internet as only a ‘tool’ or ‘resource’ for disseminating ideas and products, as much of the literature has done, is to miss an even more significant aspect of online venues. The Internet is also a site of important ‘identity work’, in which collective identities can be accomplished interactively. This chapter explores how collective identities are constructed by white supremacists who specifically exploit the web as a venue for expressing ‘white pride worldwide’. Drawing on social movement literature around the building of collective identities, we examine the online identity work of the ‘globalizing’ right-wing extremist movement through four key frames: alternative media/alternative messaging; identity borders; shared identity; and mobilizing hate. Here, we explore the Internet not as a tool, but as site for the active construction of collective white identity.

VOX-Pol Blog Post.

Right-wing extremist groups harness popular social media platforms to accrue and mobilize followers. In recent years, researchers have examined the various themes and narratives espoused by extremist groups in the United States and Europe, and how these themes and narratives are employed to mobilize their followings on social media. Little, however, is comparatively known about how such efforts unfold within and between right-wing extremist groups in Australia and Canada. In this study, we conducted a cross-national comparative analysis of over eight years of online content found on 59 Australian and Canadian right-wing group pages on Facebook. Here we assessed the level of active and passive user engagement with posts and identified certain themes and narratives that generated the most user engagement. Overall, a number of ideological and behavioral commonalities and differences emerged in regard to patterns of active and passive user engagement, and the character of three prevailing themes: methods of violence, and references to national and racial identities. The results highlight the influence of both the national and transnational context in negotiating which themes and narratives resonate with Australian and Canadian right-wing online communities, and the multi-dimensional nature of right-wing user engagement and social mobilization on social media.

The online presence of incels, or involuntary celibates, has been an increasing security concern for researchers, practitioners, and policymakers in recent years, given that self-identified incels – including Alek Minassian and Elliot Rodger – used the Internet to disseminate incel ideology and manifestos prior to committing acts of violence. However, little is empirically known about the incel movement in general or their online communities in particular. The present study draws from a set of comments from r/Incels, a now defunct but once popular subreddit dedicated to the incel community, and compares the most highly-upvoted comments (n = 500) to a random set of other comments (n = 500) in the subreddit. This qualitative analysis focuses on identifying subcultural discourse that is widely supported and engaged with by members of the online community and the extent to which incels utilize this online space to reaffirm deviant behavior. Our study underscores the importance, as well as the difficulties, of drawing from online sources like web-forums to generate new knowledge on deviant communities and behaviors. We conclude with a discussion of the implications of this analysis, its limitations, and avenues for future research.

VOX-Pol Blog post.

Since the advent of the Internet, right-wing extremists and those who subscribe to extreme right views have exploited online platforms to build a collective identity among the like-minded. Research in this area has largely focused on extremists’ use of websites, forums, and mainstream social media sites, but overlooked in this research has been an exploration of the popular social news aggregation site Reddit. The current study explores the role of Reddit’s unique voting algorithm in facilitating “othering” discourse and, by extension, collective identity formation among members of a notoriously hateful subreddit community, r/The_Donald. The results of the thematic analysis indicate that those who post extreme-right content on r/The_Donald use Reddit’s voting algorithm as a tool to mobilize like-minded members by promoting extreme discourses against two prominent out-groups: Muslims and the Left. Overall, r/The_Donald’s “sense of community” facilitates identity work among its members by creating an environment wherein extreme right views are continuously validated.