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This Research Paper aims to analyse in depth the global propaganda strategy of the so-called “Islamic State” (IS) by looking at the methods through which this grand strategy is carried out as well as the objectives that IS wants to achieve through it. The authors first discuss IS’ growth model, explaining why global expansion and recruitment of foreign fighters are pivotal to IS success. Having in mind this critical role, the authors then explore the narratives and themes used by the group to mobilise foreign fighters and jihadists groups. Third, the paper analyses how IS deploys its narratives in those territories where it has established a foothold. Fourth, it outlines IS’ direct engagement strategy and how it is used to facilitate allegiance of other jihadist groups. The final section of the paper offers a menu of policy options that stakeholders can implement to counter IS’ global propaganda efforts.

The public outcry attending President Trump’s attempted travel ban from seven radical Muslim states, designed to prevent foreign terrorists from entering the country, has diverted attention from the longstanding danger of homegrown jihadists. As early as 2007, the New York Police Department (NYPD) released a 92-page report documenting the extent of al-Qaeda-linked homegrown jihad in Europe and the United States.[1] The Obama administration, however, went out of its way to ignore, deny, and whitewash any homegrown terror that smacked of Islamist violence. But a decade later, al-Qaeda has been all but eclipsed by the Islamic State (ISIS), which has skillfully used social media to become the foremost purveyor of jihadist indoctrination in the West, creating a “virtual caliphate,” extremely dangerous and easily accessible to vulnerable men and women from a variety of backgrounds in a manner al-Qaeda was never able to achieve. Even were all territory now under ISIS control to be retaken, this virtual caliphate could continue to pose a major threat.

On March 11, the Project on U.S. Relations with the Islamic World convened a panel to launch two new Brookings papers that break down the ideology and social media methods of the Islamic State to trace how the group rose in influence to become a global jihadi movement.

The research discusses ISIS’s Media Strategy towards western women by examining
the Tumblr blog UMM LAYTH. Written by a young woman from Scotland who
traveled to the Islamic State, the blog speaks about daily life under ISIS. The paper
gives a background on the author, the content and the blog’s style.

The Islamic State, known as ISIS or ISIL, has exploited social media, most notoriously Twitter, to send its propaganda and messaging out to the world and to draw in people vulnerable to radicalisation.