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The Islamic State of Iraq and Syria (ISIS) has made great use of the Internet and online social media sites to spread its message and encourage others, particularly young people, to support the organization, to travel to the Middle East to engage in combat—fighting side-by-side with other jihadists, or to join the group by playing a supporting role—which is often the role carved out for young women who are persuaded to join ISIS. The terrorist group has even directed sympathizers to commit acts of violence wherever they are when traveling to the Middle East isn’t possible. ISIS propaganda is now more frequently aimed at Westerners and more specifically aimed at the “Millennial generation.”

Clearly, social media has proven to be an extremely valuable tool for the terrorist organization and is perfectly suited for the very audience it’s intending to target. According to Pew Research Center’s Social Networking Fact Sheet, 89% of adults aged 18 – 29 use social media” 1 Platforms such as Facebook and Twitter, and even YouTube, allow ISIS propaganda to reach across the globe in real time. Increasingly, ISIS’ posts to Internet sites include sophisticated, production-quality video and images that incorporate visual effects. What messages from jihadists induce young Westerners to become involved with the terrorist group? What convinces young people from Europe, Australia, Canada, and the United States—many who are technically runaways, still in their teens—to leave their homelands to join ISIS on the battlefield? What risks does a home country face when its nationals communicate and establish relationships with members of ISIS? Can the jihadist social network propaganda machine be shut down, and weighing all factors, is stopping ISIS rhetoric on the Internet the best course of action? This paper explores these and other questions related to terrorist groups’ utilization of social media.

VOX-Pol Blog post.

This Research Paper aims to analyse in depth the global propaganda strategy of the so-called “Islamic State” (IS) by looking at the methods through which this grand strategy is carried out as well as the objectives that IS wants to achieve through it. The authors first discuss IS’ growth model, explaining why global expansion and recruitment of foreign fighters are pivotal to IS success. Having in mind this critical role, the authors then explore the narratives and themes used by the group to mobilise foreign fighters and jihadists groups. Third, the paper analyses how IS deploys its narratives in those territories where it has established a foothold. Fourth, it outlines IS’ direct engagement strategy and how it is used to facilitate allegiance of other jihadist groups. The final section of the paper offers a menu of policy options that stakeholders can implement to counter IS’ global propaganda efforts.

The public outcry attending President Trump’s attempted travel ban from seven radical Muslim states, designed to prevent foreign terrorists from entering the country, has diverted attention from the longstanding danger of homegrown jihadists. As early as 2007, the New York Police Department (NYPD) released a 92-page report documenting the extent of al-Qaeda-linked homegrown jihad in Europe and the United States.[1] The Obama administration, however, went out of its way to ignore, deny, and whitewash any homegrown terror that smacked of Islamist violence. But a decade later, al-Qaeda has been all but eclipsed by the Islamic State (ISIS), which has skillfully used social media to become the foremost purveyor of jihadist indoctrination in the West, creating a “virtual caliphate,” extremely dangerous and easily accessible to vulnerable men and women from a variety of backgrounds in a manner al-Qaeda was never able to achieve. Even were all territory now under ISIS control to be retaken, this virtual caliphate could continue to pose a major threat.

On March 11, the Project on U.S. Relations with the Islamic World convened a panel to launch two new Brookings papers that break down the ideology and social media methods of the Islamic State to trace how the group rose in influence to become a global jihadi movement.