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The purpose of the study was to contribute to the overall understanding of terrorist organizations’ use of the Internet and to increase researchers’ knowledge of Web site effectiveness. The methodological approach was the evaluation of the perceived credibility of Web sites based on existing criteria derived from information users. The Web sites of four terrorist organizations were assessed: two secular nationalist groups, the People’s Front for the Liberation of Palestine (PFLP) and Liberation Tigers of Tamil Elam (LTTE or Tamil Tigers); and two religious nationalist groups, Hamas and Hezbollah. The findings of this analysis showed differences in perceived credibility factors among terrorist organizations’ Web sites and positive levels of perceived credibility for the Web sites. These findings indicate the potential for positive impressions of the organizations’ Web sites by information users, which would help empower the organizations with the capacity to reach their objectives. By using Web sites, these groups can effectively increase their support base through disseminating information, improving recruiting, and attracting monetary contributions, and can establish themselves as legitimate components of society.

This article reports on the International Center for Study of Violent Extremism (ICSVE’s) most recent Facebook ad
campaign aimed at raising awareness about the realities of living under ISIS and protecting vulnerable potential
recruits from considering joining. During the course of 24 days in December of 2017, ICSVE researchers mounted
the campaign on Facebook using a counter-narrative video produced by ICSVE. The Facebook ad campaign
targeted Iraq, where Facebook is the most widely used social media platform, with ISIS also driving powerful
recruiting campaigns on Facebook and enticing youth into joining. The results were promising in terms of driving
engagement with our counternarrative video materials, leading close to 1.7 million views and hundreds of specific
comments related to both our video content and ISIS in general. In terms of policy implications, in addition to
raising awareness about the dangers of joining ISIS and our Breaking the ISIS Brand Counter Narrative Project, the
campaign served as an important platform to challenge extremist narratives as well as channel doubt, frustration,
and anger into positive exchange of ideas and participation.

VOX-Pol Blog post.

VOX-Pol Blog post.

VOX-Pol Blog Post.

VOX-Pol Blog Post.