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From Tweeter to Terrorist: Combatting Online Propaganda When Jihad Goes Viral

Dr Leah Farrall from the National Security College, ANU in conversation with Dr John Coyne, Head – Border Security Program – ASPI.

Widespread political and economic uncertainty following the COVID-19 pandemic, paired with increased access to digital messaging and online social media platforms, has rendered vulnerable populations in Central Asia and South Asia (CASA) even more susceptible to misinformation, radical propaganda, and population targeting by violent extremists. More, studies show that violent extremism is inextricably linked with Islamophobia. Violent extremist recruiters frequently capitalize on publicized Islamophobic events to spread digital misinformation and lure disenfranchised recruits, particularly among youth populations. A debilitated Afghanistan only compounds these issues in CASA. The growing humanitarian crisis in the wake of U.S. military withdrawal, leaves this impoverished nation ripe for the proliferation of violent extremist activity that will reach far beyond its borders. Weaponized cyber-misinformation is a moving target that threatens even rural populations. Effective deterrence calls for novel multilateral efforts between great and local powers, both on and offline, to dispel skewed narratives and reinforce positive counter-narratives. While expanding access to digital communications in CASA presents obvious challenges for countering violent extremism, it likewise affords vital new opportunities for cooperation between global and regional powers to reach previously unreachable, vulnerable populations.

Social media platforms have become extremely popular in the last fifteen years. Almost half of the world population has a social media account. This has made social media extremely attractive to extremist groups. Recent studies have shown that extremists use social media platforms for violent radicalisation. They take advantage of the interactional nature of these platforms to recruit and influence individuals at risk of radicalisation. Through social media interactions, individuals at risk of radicalisation develop a sense of shared identity which appears to be an important driver in the process of violent radicalisation. Although many studies have highlighted the importance of social media interactions in online radicalisation, it seems that none of these studies has analysed these interactions from an interactional perspective. This paper aims to fill this gap in violent radicalisation research. It proposes to use Conversation Analysis (CA) for the examination of interactions occurring between extremists and potential recruits on social media platforms. More importantly, this article will show the benefits of using CA for the analysis of these interactions.

This research examines how activists mobilise against fake hate profiles on Facebook. Based on six months of participant observation, this paper demonstrates how Danish Facebook users organised to combat fictitious Muslim profiles that spurred hatred against ethnic minorities. Crowdsourced action by Facebook users is insufficient as a form of sustainable resistance against fake hate profiles. A viable solution would require social media companies, such as Facebook, to take responsibility in the struggle against fake content used for political manipulation.

This research analyses cloaked Facebook pages that are created to spread political propaganda by cloaking a user profile and imitating the identity of a political opponent in order to spark hateful and aggressive reactions. This inquiry is pursued through a multi-sited online ethnographic case study of Danish Facebook pages disguised as radical Islamist pages, which provoked racist and anti-Muslim reactions as well as negative sentiments towards refugees and immigrants in Denmark in general. Drawing on Jessie Daniels’ critical insights into cloaked websites, this research furthermore analyses the epistemological, methodological and conceptual challenges of online propaganda. It enhances our understanding of disinformation and propaganda in an increasingly interactive social media environment and contributes to a critical inquiry into social media and subversive politics.