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Groups such as al-Qaida (AQ) have pursued spectacular attacks to garner media attention and popularize their cause. What is often not noted, however, is that for those who submit themselves to the religious thinking of al-Qaida – and nowadays the self-designated “Islamic State” (IS) – the militant struggle is intertwined with the duty to call upon others to join the movement (da’wa). For jihadists da’wa is obligatory. While AQ’s central organization pioneered the use of bulletin forums, blogs, YouTube and to some extent Facebook, for this and other purposes, it was its Syrian branch, Jabhat al-Nusra, that in 2012 pushed effectively into Twitter use. AQ lost its momentum as the social media pioneer of jihadism shortly thereafter to IS. Since 2013, IS has taken the use of social media da’wa and other activities to the next level. From that point onward IS has very effectively projected influence on Twitter on a massive scale, reaching a global audience. Since early 2016, however, IS’s networks on Twitter have been degraded by various counter-measures, but the group has reconfigured and shifted to a new social media outlet: Telegram. This application has become the most important information outlet for IS and has been used to recruit and guide attackers in Europe. This article takes a closer look at what Telegram is, and how IS uses it for different purposes: not only operationally, but also for identity building.

VOX-Pol Blog Post.

Academic literature widely assumes that extremist-housing online forums, like 4chan, uniformly celebrate acts of right-wing terrorism (e.g. via “sainthood memes”), such as those committed by Anders Breivik and Brenton Tarrant. Aside from a handful of exceptions, this body of research typically fails to acknowledge that ideologically likeminded individuals on 4chan also regularly debate the merits of both terrorists and their violent attacks. Our topic modeling of 100 thousand posts on 4chan’s infamous /pol/ board shows—heated—debates over Breivik and Tarrant ranging from celebratory, to condemning, and moral to conspiratorial. We argue that overlooking these debates limits valuable theoretical and practical insights.

The objective of this research is to analyze the potential use of strategic communication, and specifically, strategic brand management and online communications directed to a foreign target by the Islamic State (IS). For this purpose, a review of official the IS online media releases was carried out to determine if they reflect characteristics, components, or tools of strategic communication. In this pursuit, a content analysis of a purposive sample of 381 events—photographs, infographics, English written content, and videos—were applied using two independent judges. Statistically relevant results substantiate claims that the IS uses communication strategies and tactics. Descriptive and inferential statistics point out that Delegitimize Opponents, Utopia-Religion, and Military are the three most commonly used themes, in line with the reported IS identity. Also the IS uses breadth of contents, targets, media outlets, and formats, showing content and social media communications such as in online communication. As far as the authors are aware, it is the first content analysis from a strategic communication perspective used to interpret potential branding by the IS. This study is timely, important and lends credibility to the use of communication and marketing terminology by terrorist experts, as well as bridging brand management and strategic communication and terrorism identifying potential targets, messages, channels and tools for counter arguing and positioning.

VOX-Pol Blog post.

VOX-Pol Blog Post.