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This article offers a bottom-up understanding of the media strategy employed by the Islamic State of Iraq and the Levant (ISIL) as it relates to the production and dissemination of its hostage execution videos. Through an empirical analysis of sixty-two videos of executions produced by ISIL in the year following its establishment as the “Islamic State” in 2014, this study examines the videos as a major component of ISIL’s media strategy. Through these media products, ISIL seeks to spread a political message aimed at both local and global, ingroup and outgroup consumption through audience segmentation, while striving to influence both local and global audiences through the use and production of graphic violence. This article also discusses the strategy governing the production and release of ISIL’s execution videos; how it relies on the global media to transmit its intertwined political and religious agenda in the digital media age.

The rise of ISIS and associated jihadi violence taking place in Syria and Iraq has reverberated widely. The effects can be felt not just in the horrific attacks that took place in Paris in January 2015, but across the Asia-Pacific region as well, including Australia. Public officials and analysts are struggling to understand and devise countermeasures to the recruitment mechanisms employed by ISIS and other violent extremist groups. This essay explores the role that social media has played in ISIS’s efforts to attract adherents.

Documentary: Isis and The Internet premieres Friday April 1st at 10pm ET on MSNBC.

VOX-Pol Blog post.

VOX-Pol Blog post.

VOX-Pol Blog Post.