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This study analyzes how Inspire and Dabiq seek to appeal to and radicalize English-speaking Muslims. It examines how each magazine strategically designs ingroup, Other, crisis, and solution constructs and interplays these via value-, dichotomy-, and crisis-reinforcing narratives. This analysis also explores how narrative, imagery, and counternarrative messaging are used to shape readers’ perceptions and polarize their support. While both magazines are dominated by narratives designed to empower readers toward action, Inspire relies heavily on identity-choice appeals while Dabiq tends to balance identity- and rational-choice messaging. This study concludes by identifying key lessons for counterterrorism strategic communications campaign and message design.

This article analyses Dabiq magazine to explore the strategic logic of Islamic State (IS) appeals to English-speaking Muslims. It offers the field a conceptual framework through which to analyse IS’s communications strategy and a top-down empirical study of Dabiq’s contents. This paper argues that Dabiq appeals to its audiences by strategically designing in-group identity, Other, solution and crisis constructs which it leverages via value-, crisis- and dichotomy-reinforcing narratives. By fusing identity- and rational-choice appeals, IS provides its audiences with a powerful ‘competitive system of meaning’ that is designed to shape its readership’s perceptions, polarise their support and drive their radicalisation.

Islamic State (IS) has used English-language magazines as a crucial component of its propaganda strategy, particularly targeting Muslims living in the West. This paper provides a quick reference guide to IS’s English-language magazines released between June 2014 and September 2017 examining key themes and propaganda strategies deployed across three issues of Islamic State News, four issues of Islamic State Report, fifteen issues of Dabiq and thirteen issues of Rumiyah. It concludes by highlighting four trends and their implications for CT-CVE strategic communications practitioners. First, IS use a mix of rational- and identity-choice appeals to provide its various target audiences with a ‘competitive system of meaning’ which CT-CVE strategic communication efforts must seek to dismantle with careful campaign and message design. Second, over the period of 2014-17 IS appears to have deployed a thematic ‘hedging’ strategy characterised by certain messaging themes being prioritised over others during periods of boom versus bust. By identifying the signatures of IS’s use of propaganda ‘hedging’, CT-CVE practitioners can be better prepared to confront current and future challenges from IS propagandists. Third, IS’s English-language magazines must be understood within the context of trends across its broader propaganda effort. To effectively address this multifaceted threat, CT-CVE practitioners would benefit from applying the KISMI (Keep It Simple Maximise Impact) principle of rolling-out a strategic communications campaign. Finally, the appearance of instructional material in IS propaganda highlights the need for post-incident CT-CVE strategic communication plans to undermine the strategic logic of so-called “inspired” attacks.

There is a tendency in scholarly and strategic-policy fields to see the propaganda produced by groups like Islamic State and Al-Qaeda as historically unheralded. As evidence, slickly produced communiques and a penchant for using social media are typically highlighted. This narrow perspective, in placing the current phenomenon into an historical and thematic vacuum, infers that history has little to offer contemporary efforts to understand and confront extremist propaganda. This research paper explores the history of propaganda during conflict and draws out key lessons for improving counterterrorism strategic communications. Overall, history suggests that a strategic communications campaign during conflict is more likely to succeed if it based on a multifaceted approach characterised by the deployment of a diversity of messages that leverage a variety of target audience motivations, uses all pertinent means of communication (not just the latest), and synchronises this messaging with strategicpolicy/politico-military actions.

VOX-Pol Blog post.

VOX-Pol Blog post.