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The far right is increasingly relying on visual and less extreme online communication, for instance by using memes, to strategically mainstream their ideology. The use of humor in particular renders their communication more relatable to a mainstream audience. However, little is known about the actual impacts of the different content characteristics they employ to become more appealing, in particular on less moderated platforms that function as safe online spaces for extremist ideology and contents. To fill this gap, we conducted a manual quantitative content analysis of 1,200 memes distributed within German-language far-right Telegram channels in 2020 and 2021, concentrating on humor and several content-related factors to analyze their impact on meme reach. The results demonstrate that memes with extreme far-right narratives and memes with humor received fewer views than others, but that memes with both far-right narratives and humor had a significantly increased reach. The findings highlight the mainstreaming potential of humor, particularly when used to mask extreme content that would otherwise be less appealing.

VOX-Pol Blog post.

VOX-Pol Blog post.

VOX-Pol Blog post.

Much research has focused on the role of the alt-right in pushing far-right narratives into mainstream discourse. In this work, we focus on the alt-right’s effects on extremist narratives themselves. From 2012 to 2017, we find a rise in alt-right, 4chan-like discourse styles across multiple communication platforms known for white supremacist extremism, such as Stormfront. This discourse style incorporates inflammatory insults, irreverent comments, and talk about memes and online “chan” culture itself. A network analysis of one far-right extremist platform suggests that central users adopt and spread this alt-right style. This analysis has implications for understanding influence and change in online white supremacist extremism, as well as the role of style in white supremacist communications. Warning: This paper contains examples of hateful and offensive language.

Against the backdrop of the COVID-19 pandemic, anti-lockdown movements sparked concerns about online extremism escalating into real-world violence. This study takes the Australian anti-lockdown movement to explore extremist discourse in Australia, as it contained several, overlapping and interacting extremisms. This study explores the labelling of these protests as extreme and examines the interplay between individuals, ideologies and discourse. Understanding the definitions and labels of extremism is fundamental for identifying and countering potential threats, as it distinguishes harmful rhetoric from extremist discourse and enables precise, informed interventions. A qualitative close reading revealed that while Australian anti-lockdown discourse contained crisis narratives and group antagonisms, it did not consistently meet the structural definition of extremism. This is partly due to the problem of coding violence, which lies in the lack of a clear comparative threshold to determine whether a discursive claim, rhetoric, or cultural reference signifies violence or violent intent. While not meeting the structural definition of extremism, there was evidence of specific structural attributes that logically precede extremism and the emergence of violence. By reconceptualizing extremism as a temporal dynamic, this research explores the relationship between discursive and violent extremism, shedding light on the complexities of extremist movements and their social impact.